Registering a domain for your business is one of the key factors in getting searched on the Internet. In the past, businesses would use catchy phrases and not their business names or specific services hoping the catchy phrase would work. In fact, people do remember business names and those names are much more effective for a domain.
- Domains are the first line of action to be called upon by the search engines. Make sure they contain your business name and possibly your location.
- Don't just buy one domain, by a few that are keyword rich about your business and then point those to your main business domain. Domains are a very inexpensive way to advertise your business, yet they are one of the most important.
- For example, my business's name is Bernier's Creative Services, LLC. So my main domain is www.bernierscreativeservices.com. But my business is web design so I registered www.bernierscreativewebdesign.com as well. I also purchased another version with my location just in case someone is using a specific location in their search, www.bernierscreativewebdesign-waukesha.com. The latter two point to www.bernierscreativeservices.com driving searches to my actual business website. Think creatively on how you can drive more business to your website.
- BCS registers domains and will monitor them for your business.
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